Dare to be Roxy

We dared Facebook users to show us if they had what it takes to be the new face of Roxy, generating over 600,000 impressions globally in the process.

Our client Roxy, a leading sports apparel brand, approached us to create a compelling campaign that would increase Facebook likes and generate global buzz.

The “Dare Yourself campaign was created, inviting young women around the world between the ages of 18-28 to submit photo and video content answering why they should be the new face of Roxy using the call-to-action #roxydares. To further extend user engagement, our team aggregated the UGC to create an inspirational video for users to share across Roxy’s social media platforms. The contest was translated into 11 languages and launched in over 40 countries throughout North America, Latin America, North Asia, South Asia, Europe, Africa, and the Middle East, offering an epic adventure for the five winning women.

The greatest adventure of all? Solving our challenge with over 600,000 additional Facebook likes on the Roxy fan page! Just the way we dare to like it.


Client:Roxy
Credits:Raison D’Être and ClickFire Media
Platforms:Social Media - Facebook