PetAdoption2.0

Helping homeless pups find homes through the power of social media

BBDO/NY asked us to create a Facebook application for their client, Pedigree.

In response, we developed, Pedigree Woofer, a platform that helps people interested in pet adoption use social media to find their new best friend. We developed the experience leveraging our familiarity with the Facebook and Instagram platforms. Using Instagram, volunteers at animal shelters across the country were able to post photographs of the dogs they have available for adoption, along with descriptions and pertinent information, simply by using hashtags such as #male #poodle #3years.

We then created a custom backend that aggregated these Instagram photos into a database and then displayed them in the Woofer Gallery, allowing users to search for an adoption dog by age, size, and breed. Each listing could be commented on, liked, and shared on both Facebook and Twitter increasing the likelihood of adoption.


Client:Pedigree
Credits:BBDO and ClickFire Media
Platforms:Social Media - Facebook and Instagram