Judge Me on My Shoes
Making a high-fashion, high-heeled campaign social
Digital Brand Architects asked us to create a compelling social campaign for their client, Nine West.
In response we developed a Facebook photo gallery application. Using Instagram API the application was able to feature dynamically generated Instagram photos with Nine West's designated campaign hashtag, #LoveFury. Each photo with the #LoveFury hashtag was automatically entered into a photo contest, and the photo with the most likes and shares wins the major prize giveaway.
Platforms:Social Media - Facebook and Instagram