Ralph Lauren Chaps Banners

For their Spring/Summer collection, Chaps and their agency Raison D'Être were looking for a creative execution that captured the beauty of the print ads in the online advertising space.

Our team concepted, designed, and animated the standard and rich media banner units utilizing sophisticated and elegant cinemagraph techniques. The result was beautifully eye-catching, yet subtle moving images within the still print photographs.


Client:Ralph Lauren
Credits:Raison D'Être and ClickFire Media
Platforms:Desktop, Tablet and Mobile