Letting Hotels Find You
Live-action video incorporated into interactive rich media ad units
Our team directed and shot this interactive, rich media banner execution for international hotel client Best Western, showcasing Click Fire Media’s full-spectrum of creative and production capabilities. The Rich Media ad units were executed on Best Western's partner sites such as MapQuest - where audiences saw a weather woman
interact with the map on the page, pointing out best western destinations in the area, leveraging the site features to create relevant and engaging user experiences.