Rethinking What’s Possible
Giving AT&T an Interactive Presence
Click 3X and ClickFire Media partnered with BBDO to produce two interactive campaigns for AT&T.
First, our in-house writer/director team created over 30 engaging Vine videos showcasing the new Samsung Galaxy in humorous everyday situations. The content was synced with a responsive web page featuring a mock periodic table of the elements, integrated with Vine and Twitter Card API for enhanced social share visibility.
Next, we created an interactive football-themed experience that lived inside a banner called “Flick Kick.” A new twist on old-school “paper football,” the user clicks on the banner, triggering their webcam. With hand in view, they make a flicking motion to kick the ball with the goal of getting as many points as possible within 60 seconds. Fully animated and produced at ClickFire Media’s full-service studios, the game also features a leaderboard encouraging competition with friends, shareablilty and repeat play. Due to the success and popularity of the game, a Facebook version was also created.
Credits:BBDO, Click 3X and Clickfire Media
Platforms:Desktop, Tablet, Mobile, Social Media — Vine and Twitter