The Armor All Viking Drive
Our team was challenged by Source Marketing to create a customized sharable video experience for their client, Armor All. This project was part of a larger campaign featuring Armor All's updated Viking character.
In response, we created a Facebook application consisting of a live-action video mashup with Facebook and Google Maps data where vido of the Viking was effectively composited on the fly.
Users select a Facebook friend that they want the Armor All Viking to pay a visit to. Using Google Maps and Street View, our team was able to create a unique experience where the actual drive to a friend's house is shown, including street photography and the users house itself.
Credits:Source Marketing, Click 3X and Clickfire Media
Platforms:Social Media - Facebook and Google Maps