Amtrak Holiday Card

Going home for the holidays is a joy, albeit at times, a logistical nightmare. Amtrak wanted to both simplify the trek home and add some holiday cheer. Enter Amtrak Holiday Connections: an HTML5 mobile and desktop experience. Working with our client Olson to create original animated video, we embarked on the optimal way to present a cross-platform customizable experience. At the time, the standard solution was flash. Was industry standard good enough for ClickFire Media? Absolutely not. Clickfire Media’s solution was to build the customization process with responsive, HTML5 design. This custom content experience brought the holiday spirit a little closer to home for delighted Amtrak customers, regardless of the platform. 

Credits:Olson and Clickfire Media
Platforms:Desktop, Tablet and Mobile