Pepsi/NFL Superbowl Sweepstakes
In honor of Black History Month, we teamed up with Pepsi and the NFL to give users the opportunity to share their recipe for a chance to win tickets to the Super Bowl LI in 2017. To help promote #TheRecipe campaign we engaged a team of celebrity history-makers - including Antonio Gates, Matte Forte, Marshawn Lynch, Teddy Bridgewater - to name just a few to take this campaign to the next level by sharing their personal recipe cards.
Users can come to the experience via their desktop or mobile devices and take an interactive quiz to determine whether they are a "Playmaker", "Game Changer", "Rising Star", "Show Stopper", "Field General" or "Crunch-Time Performer". At the end of the experience users are able to personalize their recipe cards with their Facebook profile pic and share it via Facebook and Twitter.
Check out the recipe cards from today's history-makers, and see what ingredients make you a stand out game changer at therecipe.pepsi.com.